Abstract
The world is turning itself into a new era, in which human contact with and consumption of digital contents is on an upward trend. Digital technologies are growing rapidly and have a strong impact on all Vietnamese businesses. In addition to the daily application of digital technologies to enhance competitiveness, the demand set forth in human resources development to build up a strong brand in the fields related to digital contents is also a great challenge not only for the government agencies, training institutions but enterprises themselves as well. This article addresses some of the basic issues including: The context of the 4th Industrial Revolution;Vietnam’s human resources situation during the digitalization period; Strategic solutions for human resources development to build a business’ brand in the digital era.
Key words: Brand, human resources development, digital era.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
