Abstract
The study examines factors influencing turnover intention through the mediating role of job satisfaction and psychological needs theory from the perspective of internal Marketing. Based on the basic psychological needs framework, we conducted in-depth interviews, using the “snowball sampling” technique to evaluate factors that could satisfy the needs for autonomy, relatedness, and competence. The research employs a quantitative approach to assess measurement scales and conceptual models using data from 429 responses. The results reveal that job satisfaction has an inverse relationship with turnover intention. Factors such as interactional justice, leader-member exchange, perceived organizational support, atmosphere and flexibility indirectly influence Generation Z’s turnover intention through the mediating role of job satisfaction.
Keywords: Turnover intention, job satisfaction, generation Z, internal marketing, psychological needs theory.
JEL classification: J6, J62.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
