Abstract
This study aims to quantify and assess how the social media platform TikTok affects students’ learning outcomes at the University of Transport and Communications in Ho Chi Minh City. According to research findings, there are five categories of elements that influence students’ academic performance in the campus, including: (1) Awareness of TikTok’s usefulness; (2) information search; (3) TikTok’s video content; (4) interaction and sharing; (5) TikTok influencers, where the information search component has the biggest influence. The solutions also center on how to search best for information and documents on TikTok to meet the users’ demands and enhance their educational outcomes.
Từ khóa: social network Tiktok, learning results, information search, influencers.
JEL classification: I2, I23, L81, L86.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
