Abstract
This study analyzes the potential and challenges of developing tourism marketing strategies in the Northern Midlands and Mountainous Region of Vietnam. This region has beautiful natural landscapes and diverse cultures but faces problems with marketing knowledge and skills, community participation, and infrastructure. The study uses interviews, surveys, and document analysis to gather information from tourism experts, local communities, and tourists. The results show the need to raise awareness of tourism marketing, improve community attitudes, and encourage their participation in marketing activities. It also highlights the need to invest in tourism infrastructure and develop unique tourism products based on cultural and natural values. Support from local authorities and coordination among stakeholders will help create effective and sustainable tourism marketing strategies, contributing to economic development and cultural preservation. Future research should focus on developing sustainable marketing models, using digital technology, and assessing the socio-economic impacts of tourism marketing strategies.
Keywords: Tourism marketing, Northern Midlands and Mountainous Region, Development strategy, Tourism promotion, Tourism products
JEL classifications: L8, L83.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
