Abstract
In 2022, according to the Food Delivery Trend in Vietnam report, 83% of Vietnamese people used food delivery services, and 77% of users used online food ordering apps. This study focuses on evaluating factors affecting the habits of ordering food via online food applications (OFAs) of Gen Z in Hanoi city by using quantitative methods. After analyzing 270 observations, the results show that there are 3 direct factors that have significant positive impacts on spending habits, namely: (1) Price-saving orientation, (2) Time-saving orientation, (3) Intention to order food online through apps. However, financial knowledge does not affect the habits of ordering food online via OFAs. This information can be used to help online food businesses to improve customer satisfaction and brand loyalty.
Keywords: affecting factors, spending habits, ordering food online, GenZ, Hanoi.
JEL classification: L66, L8, L81.
Để đọc toàn văn vui lòng nhấn vào xem chi tiết.
Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
