Abstract
The study finds out the causes leading to limitations in the intention to choose technological innovation and proposes implications for increasing technological innovation activities of Agricultural cooperatives in Tien Giang province. On the basis of theories and previous research, the author has based on the Unified Theory of Acceptance and Use of Technology (UATUT) to propose a research model. The research team has conducted a direct survey of 220 respondents who are leaders at cooperatives, of which 207 are validand used for quantitative analyses such as statistics, Cronbach’s alpha reliability assessment, exploratory factor analysis (EFA) and Regression. The result shows that the habit of using technology of agricultural cooperatives has a great impact on their intention, so changing old habits towards new technology ways necessitates the effective use of communication measures and organizational regulations for everyone to follow in order to fulfill the cooperative’s technological innovation goals.
Keywords: Intention, technological innovation, co-operative, Tien Giang province.
Để đọc toàn văn vui lòng nhấn vào xem chi tiết.
Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
