Abstract
This study offers a comprehensive overview of the development of green consumption behavior research in tourism from 2010 to 2025. A dataset of 336 documents was retrieved from the Scopus database and processed following the PRISMA procedure, and subsequently analyzed using bibliometric techniques with VOSviewer. Co-citation analysis reveals two dominant research clusters, namely green hotel studies and behavioral theory–based research. Keyword analysis identifies four major thematic clusters, highlighting emerging directions such as green innovation, Generation Z, and studies conducted in the Vietnamese context. This study contributes to the field by systematically restructuring its knowledge base, clarifying the core theoretical clusters and the temporal evolution of research themes, thereby opening up potential research avenues related to environmental knowledge and green tourism behavior.
Keywords: Tourism, co-citation, co-occurence, green consumption behavior, bibliometric analysis
JEL classification: L83, Q56, D91, C88, Y10.
DOI: 10.63767/TCKT.38.2026.92.102
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
