Abstract
This study was conducted to identify and measure the extent to which workplace factors influence employee work motivation at Vietnam Prosperity Joint Stock Commercial Bank, An Giang Branch (VPBank An Giang). Building upon foundational theories in organizational behavior and work motivation, and referencing previously validated empirical models, the author proposed a research framework comprising seven factors: (1) job characteristics, (2) salary and benefits, (3) working conditions, (4) training and promotion, (5) leadership relationship, (6) coworker relationships, and (7) performance evaluation. Data were collected from 380 VPBank An Giang employees using a structured questionnaire. The quantitative analysis results indicate that all seven factors have positive and statistically significant effects on employee work motivation. Among these, coworker relationships emerge as the most influential determinant. Based on these findings, the study proposes several managerial implications aimed at enhancing employee motivation, thereby contributing to improved organizational performance.
Keywords: work motivation, workplace factors, VPBank An Giang, commercial bank branch, employee motivation.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
