Abstract
Electric bicycle has become a popular vehicle for high school and undergraduate students in recent years. The purpose of this study focuses on analyzing the factors affecting the consumer behavior of about electric bicycle; most of them are the students from high school to undergraduate. The study has proposed a structural model of the relationship between elements of the model and behavioral intent. Exploratory factor analysis (EFA) was performed to verify the validity of the structure, besides confirmatory factor analysis (CFA) was used to test the significance of proposed hypothetical models. The results show that elements of Subjective Standard, Vehicle Price, Impact of Government Policies and the usefulness of using electric bicycle are the factors affecting the intention of electric bicycle consumption. Moreover, the Subjective Standard and Vehicle Price have the greatest impact on the intention. On the other hand, Environmental awareness should not be a predictor variable of that intention. Discussions on the contribution of research are mentioned in this study.
Keyword: Electric bicycle, intention of behavior, price, Subjective standard.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
