Abstract
The goals of the study were to (1) identify the factors influencing students’ learning effectiveness through social media communication, and (2) assess how effectively students at An Giang University learn via social media. A convenience sample of 225 students from An Giang University was selected for the study. The data were analyzed using hierarchical regression analysis, exploratory factor analysis, and Cronbach’s Alpha reliability analysis. The findings indicate that social media communication positively affects communication effectiveness and enhances student learning efficiency at An Giang University. Key factors include current usage, attitudes, perceptions about social media, reasons for choosing particular platforms, and students’ adaptability.
Keywords: Effectiveness of social media communication in learning, online interactions, online learning, factors influencing the effectiveness of communication, social media platforms.
JEL classification: I 21, I23.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
