THE IMPACT OF FINANCIAL LITERACY ON FINANCIAL INVESTMENT STRATEGIES: A CASE STUDY IN VIETNAM

Abstract
The study aims to explore the impact of financial literacy on the investment strategies of individual investors in the Vietnamese stock market. The study collected data on 375 individual investors. The methods applied are multiple linear regression (MLR), ordinal logistic regression (OLR) and structural equation modeling (SEM). The results reveal that financial literacy positively affects short-term investment and leverage strategies. The more financially literate investors are, the more inclined they are to short-term and leverage investments.
Keywords: financial literacy, short-term investment, leverage, Vietnam.
JEL classification: B26, F65, G11.

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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373