Abstract
This study aims to determine the impact of Enterprise Resource Planning (ERP) on the business performance with the case of Mega Digital Joint Stock Company. The authors propose a research framework based on the model of ERP including Project Management, Customer Relationship Management, Data Management and business performance including Profitability and Employee Productivity, Statistical regression analysis is used to test the hypotheses of the research model. The authors distributed questionnaires directly to employees of Mega Digital Joint Stock Company in Hanoi and Ho Chi Minh City and received 150 suitable answers for analysis. Research results show that project management, customer relationship management and data management of ERP have a positive impact on the business performance. Thereby, the study offers some suggestions for businesses to promote the use of ERP systems to enhance business performance.
Keywords: ERP system, business performance, project management, customer relationship management, data management.
JEL classification: M, M2, M11, M21.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
