Abstract
This study aims to analyze the impact of barriers on consumers’ intention to consume green products. A sample of 180 consumers in Long Xuyen city, An Giang province was collected by convenience sampling. The data for the study are analyzed using factor analysis, regression analysis, and Cronbach’s Alpha reliability coefficient analysis. The research findings show the five main barriers including the price of environmentally friendly items, their unreliability in terms of quality, consumers’ ignorance of these products, their unavailability, and unclear eco-labels have negative impacts on consumers’ intentions to purchase environmentally friendly products. The barrier that has the biggest influence on consumers’ intention to consume green products is their lack of information, whereas the factor that has the least impact is the price of green products.
Keywords: Green product, green consumer, green consumption intention.
JEL classification: D11, D12, F18.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
