Abstract
This research was conducted to study and analyze the factors affecting the decision to use laundry service of students at An Giang University. The study was carried out through a qualitative study conducted by discussing 5 groups of students from An Giang University to determine the factors and observed variables affecting the decision to use the laundry service of An Giang University students.An official quantitative study through a survey of 300 students from An Giang University showed that five influencing factors in order of importance: (1) Customer service, (2) Reasonable price, (3) Brand, (4) Reliability, (5) Quality of service affect the decision to use laundry service of students of An Giang University.
Keywords: Laundry, Factors, Decision, Students.
JEL classification: L8, L84, L97.
Để đọc toàn văn vui lòng nhấn vào xem chi tiết.
Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
