Abstract
The purpose of this research is to analyze the impact that technology and business performance have on Business Sustainability post pandemic era. To conduct this study, 2038 questionnaires were surveyed to gather information of Micro, Small and Medium Enterprises (MSMEs) on their technology use, productivity, resilience, and long-term viability. Explanatory Factor Analysis (EFA), Structural Model Evaluation, Path Analysis were applied to investigate the impact of technologies to business performance in Indonesia. This research contends that technology Maximation and organizational effectiveness both benefit from a third factor namely, company resilience that can help them achieve their full potential. Many micro, small and medium-sized enterprises (MSMEs) in many sectors, including food and beverage (F&B), handicraft, clothing and accessories, service and manufacturing, and so on, are located in central Java and DIY, where this research was conducted.
Keywords: Technology Maximation, Business Performance, Pandemic, business sustainability, Structural Model Evaluation, Path Analysi.
JEL classification: O; O14; O3; O33.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
