Abstract
The One Commune One Product Program (OCOP) is an economic development program in rural areas towards developing internal resources and adding values, in order to develop agricultural and non-agricultural products and services that are advantageous in each locality. In the past years, the development of OCOP products has always been one of the key tasks to create a breakthrough in production development and new rural construction in Mai Chau district, Son La province. Based on secondary data, using descriptive statistics, comparative statistics, and SWOT analysis, the study showed that in two years (2019-2020), the number of products registered in the district’s OCOP competition was still low. Products are few, most of them are in raw forms without processing, product designs are undiversified and not commensurate with the development potential of the locality. On the basis of analyzing the current situation, the study proposes a number of solutions to develop OCOP products of Mai Chau district, Son La province, contributing to socio-economic development and improving people’s living standards in the locality.
KEYWORDS: Product development, OCOP product, The One Commune One Product Program, Mai Chau, Son La.
JEL classification: O; O1; O13.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
