Abstract
This study aims to analyze the relationship among online shopping experience, customer satisfaction and repurchase intention. A sample of 320 customers in An Giang province was collected with convenience sampling. Cronbach’s alpha, exploratory factor analysis, and hierarchical multiple regression were employed for data analysis. The results show the moderating role of online shopping experience on the relationship between customer satisfaction and repurchase intentions. In particular, it weakens the relationship of customer satisfaction with intention in repurchase.
Keywords: Online shopping experience, customer satisfaction, repurchase intentions.
JEL classification: D, D11, D12.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
