ABSTRACT
In order to contribute to proposing solutions for sustainable development of the new rural program and continuing to build advanced models, the research was carried out to assess the willingness of people to pay for the new rural program in Hau Giang province. The study conducted face-to-face interviews of 458 households and used the double bound dichotomous choice contigent valuation method. Research results show that people in commune groups with good and medium performances have the modest understanding of the contents and objectives of the new rural program. The results of the double bound contigent valuation method show that the average willingness to pay is about 14.39 thousand VND/month. Factors affecting willingness to pay are gender, membership in association, income, and culturally qualified family.
Key word: New rural program, Contingent valuation method, willingness to pay.
JEL classification: D11, O, O13, P23, R2
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
