Abstract
The Covid-19 pandemic is affecting all aspects of socio-economic life. This study examines the effects of the Covid-19 on shopping behavior of customers in Thai Nguyen city, Vietnam. This study also examines consumer attitudes toward online purchases. With a survey of 200 people in Thai Nguyen who have participated in online shopping, the research results show that there is a huge difference between the online shopping behavior of customers before and after the Covid -19 pandemic. Research results also show that customers have more positive attitudes and tend to shop online more than traditional shopping. From the research results, a number of solutions are proposed for businesses in Thai Nguyen city to improve their efficiency, overcoming the impacts of the Covid -19 pandemic on production and business results through prompting online sales channels.
Keywords: Covid-19, shopping behavior, online shopping, Thai Nguyen, customer attitude toward online shopping
JEL classification: O; O14; P23
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
