Abstract
This study focuses on clarifying new mobile adoption behavior of consumers in Hanoi’s inner city. It was conducted by analyzing the data from a sample of 524 consumers in the inner city of Hanoi using survey method. Research results show that Hanoi’s inner-city consumers buy new mobile phones with relatively high frequencies (2.23 times in 2 years); they usually make purchases at the end of the year and when prices drop or in promotion. Based on the results of the study, some implications for mobile phone industry executives are also introduced.
Key words: New product adoption behavior, adoption behavior of new mobile phones, consumers, new mobile phones.
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
