Abstract
Corporate Social Responsibility receives much attention of researchers and managers. This paper analyzes the effect of Corporate Social Responsibility (CSR) on employee’s commitment in Banking Industry in Thai Nguyen province. This study explains how employee’s perceptions of Corporate Social Responsibility affect their commitment. The findings show that Corporate Social Responsibility has a positive effect on employee’s commitment. From these findings, service firms can improve service quality through employees’ attitude to work during the service process.
Keywords: Corporate Social Responsibility, Commitment, Perception, Mediation, Banking Industry
JEL classification: G, G21
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Ban biên tập Tạp chí Kinh tế & Quản trị Kinh doanh
Phòng 514, Nhà điều hành, trường Đại học Kinh tế & Quản trị Kinh doanh
Địa chỉ: Phường Tân Thịnh, thành phố Thái Nguyên
Email: tapchikt-qtkd@tueba.edu.vn; Điện thoại: 0208.3903373
