No. 36, 2026

AN EXPLANATORY MODEL OF JOB PERFORMANCE IN THE HOSPITALITY INDUSTRY: EXPLORING THE MODERATING ROLE OF INDIVIDUAL CHARACTERISTICS

Tác giả: Phạm Thị Phương Thúy; Số trang: 10

DEVELOPING BORDER TRADE BETWEEN DIEN BIEN (VIET NAM) AND NORTHERN LAOS

Tác giả: Phạm Thị Ngọc Vân, Tạ Thị Thanh Huyền, Nguyễn Thị Thu Trang; Số trang: 9

THE IMPACT OF BRAND COMMUNICATION ON CUSTOMER CITIZENSHIP BEHAVIOR AND BRAND PREFERENCE: THE MEDIATING ROLE OF BRAND IMAGE

Tác giả: Võ Tá Thành Minh, Trương Bích Phương; Số trang: 8

IMPROVING CAPITAL MOBILIZATION EFFICIENCY AT VIETNAM INTERNATIONAL COMMERCIAL JOINT STOCK BANK – THAI NGUYEN BRANCH

Tác giả: Nguyễn Thị Linh Trang, Hoàng Thị Thu; Số trang: 9

THE EFFECT OF ABUSIVE SUPERVISION ON HOTEL EMPLOYEE TURNOVER INTENTION: MEDIATING ROLE OF WORK ENGAGEMENT AND MODERATING ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT

Tác giả: Trần Thị Tuyết; Số trang: 9

CORPORATE CREDIT MANAGEMENT FOR LOCAL ECONOMIC DEVELOPMENT IN CHO MOI COMMUNE AT THE JOINT STOCK COMMERCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM, BAC KAN BRANCH

Tác giả: Nguyễn Thị Thu Trang, Trần Thị Quế, Nguyễn Thu Huyền, Lê Thu Hà; Số trang: 8

SOLUTIONS TO IMPROVE THE EFFECTIVENESS OF KOLS ON TIKTOK PROMOTING FASHION CONSUMPTION BEHAVIOR AMONG STUDENTS IN HANOI

Tác giả: Nguyễn Thị Giang; Số trang: 11

DEVELOPING AND VALIDATING A MEASUREMENT SCALE FOR DIGITAL MARKETING ACTIVITIES IN FIVE-STAR HOTELS AND RESORTS IN HUE CITY

Tác giả: Tống Viết Bảo Hoàng , Phạm Xuân Hùng , Lê Thị Phương Thanh, Lê Thị Phương Thảo, Hoàng Việt Hạnh Nguyên, Nguyễn Việt Dũng; Số trang: 9

FACTORS INFLUENCING STUDENTS’ BEHAVIOR TOWARD THE USE OF ARTIFICIAL INTELLIGENCE IN LEARNING IN HO CHI MINH CITY

Tác giả: Khúc Đình Nam, Nguyễn Thị Bình Minh, Trịnh Trúc Vy; Số trang: 9