No. 33, 2025

THE EFFECT OF ELECTRONIC WORD OF MOUTH (EWOM) ON YOUTH’S PURCHASE INTENTIONS FOR SUSTAINABLE FASHION PRODUCTS IN HO CHI MINH CITY

Tác giả: Bùi Phương Anh, Ngô Thanh Hà, Trần Thị Cẩm Nhung, Châu Thành Thiên; Số trang: 14

AUDIENCE BEHAVIOR TOWARDS VIETNAMESE MOVIES AT THE CINEMA: INTEGRATING HABITS INTO THE THEORY OF PLANNED BEHAVIOR

Tác giả: Hoàng Văn Hảo, Trần Bá Duy; Số trang: 9

CIVILIZED BEHAVIOR OF TOURISTS IN BAC NINH: CURRENT SITUATION AND SUSTAINABLE DEVELOPMENT SOLUTIONS

Tác giả: Nguyễn Việt Dũng, Mai Thanh Giang, Nguyễn Xuân Côn; Số trang: 11

THE IMPACT OF BRAND EQUITY COMPONENTS ON CONSUMERS’ PURCHASE INTENTION TOWARD SMARTPHONES IN LONG XUYEN

Tác giả: Trịnh Hoàng Anh, Nguyễn Mai Hữu Lộc; Số trang: 10

RESEARCHING THE FACTORS AFFECTING THE DECISION TO CHOOSE TRANSPORTATION SERVICE PROVIDERS IN DANANG CITY

Tác giả: Ngô Đức Chiến, Trần Thị Quế; Số trang: 13